Senior marketers give fascinating insight into the role of promotional merchandise in the marketing mix

83% of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next

66% of senior marketers purchase promotional products at least every three months

73% of buyers use merchandise at promotional events, over three-fifths (63%) of use it for brand awareness & re-branding

49% of senior marketers have increased spend on promotional merchandise since the last financial year

33% will increase it from this year to the next