23/05/2025

Ian with his favourite mugsThis morning, Ian Richards made a guest appearance on BBC Essex Radio, where he joined the conversation to discuss an often-overlooked hero of brand identity — the humble mug.

In the engaging segment, Ian explained how a well-designed branded mug can do more than just hold your morning coffee. “It’s not just about the logo,” Ian shared. “It’s about the feel, the design, and the emotional connection. A great branded mug can transform a simple moment into a lasting brand experience.”

From the texture and shape to the artwork and messaging, Ian highlighted how every detail contributes to making a brand more memorable. Listeners were treated to insights into how something as everyday as a mug can deliver meaningful engagement and elevate brand presence.

For businesses looking to leave a lasting impression, Ian’s advice was clear: don’t underestimate the power of a perfectly crafted branded mug.