Branding Techniques

4 Colour Process

4 colour process is a system when colours in an image or design are separated into 4 colour values so that it can be replicated onto a product.

  • Uses CMYK
  • Small dots of these colours are then printed at different angles to create the image
  • Cheaper than toner based or digital printing

Suitable for any surface texture including soft products like stress balls.
Applicable for plastic, glass, ceramics, wood, paper.


Debossing is the process of creating an indent into a product by using a metal die to stamp out the area of a material.

  • Long lasting
  • Looks elegant
  • Option to infill with colour or foil to go that extra step

Suitable for notebooks, diaries, conference folders, wristbands and leather goods.
Applicable for PU, leather, paper and silicone.

Diamond Engraving

Diamond engraving is also known as scratch engraving where during the process a diamond tipped 'graver' gets dragged across the product’s surface to produce the design.

  • Versatile engraving style
  • Great for personalising items
  • Most durable type of engraving as material is removed from the item

Suitable for shields, plaques, metal items
Applicable for metals, some glass and some plastics

Digital Printing

Digital printing is used to transfer often intricate or very colourful designs directly onto the product.

  • Cost effective on smaller runs
  • Great to produce photographic or detailed designs
  • Pantone matching is not possible

Suitable for flat or slightly curved products, ie notebooks, coasters and mousemats
Applicable for plastics, textiles, PVC, paper, fabric and metal


Doming creates a 3D decoration, achieved by applying a resin layer over the printed design.

  • Up to 4 colours or CMYK
  • Suitable for flat surfaces
  • Print is protected with 3D layer, therefore resistant to fading or cracking

Suitable for notebooks, keychains, electronics, tools, writing instruments, desk accessories, luggage tags & portfolios
Applicable for plastic, paper, wood, metal, stainless steel, chrome, natural and imitation leather

Dye Sublimation

Dye Sublimation works by printing the design onto sublimation paper and then heat is pressed to apply the paper to the product.

  • Resistant to fading and cracking
  • Small details are printable
  • Perfect for photos and complex designs

Suitable for mugs, aprons, lanyards, bags, umbrellas, caps, clothing, badges, coasters, keyrings and bottles.
Applicable for ceramics, plastics, polyester, metals, cotton, nylon, pvc & glass.


Embossing is the process of both pressure and heat that is applied to a product in order to create a 3D or raised design.

  • Emphasises a particular area of a product
  • Long lasting
  • Great for individually personalised names

Suitable for notebooks, wristbands, bookmarks and coasters.
Applicable for leather, silicon, PU & paper.


Embroidery is the decorating process for fabrics by which a thread is stitched in a pattern.

  • High value look
  • Huge range of thread colours
  • Long lasting

Suitable for both flat and round surface textures including headwear, clothing, bags and towels.
Applicable for cotton, nylon, polyester and fleece materials.


Etching removes a tiny amount of material (normally glass) from a surface to create a rougher surface which shows as translucent

  • Will never be removed
  • Elegant look
  • Executive finish

Suitable for keyrings, pens, tumblers, tankards, paperweights & awards.
Applicable for metal and glass.

Foil Blocked

Foil blocking works by heatpressing a product with a die to create a depressed area. Silver or gold coloured foil for debossing is placed above the material to create a decorated area.

  • Striking high value appearance
  • Ideal for waterproof fabrics
  • Executive look

Suitable for notebooks, diaries, wallets, keyrings, bookmarks, coasters and portfolios.
Applicable for genuine and artificial leather, recycled leather, PU and PVC polyester.

Hard Enamel

Hard enamel is created by enamel being added in layers several times. It is heated at a very high temperature to harden and cure. It is then polished smooth so it can be at the same level as the metal die lines.

  • Spot colour (only) enamel infill, colours are pantone matched
  • No maximum number of colours
  • Solid and translucent enamel available
  • Not suitable for very detailed design

Suitable for all metal items: keyrings, badges, medals.
Available for 2D designs only.

Jaquard Weaving

Jaquard print is a fabric that has woven drawings on which can sometimes be fairly complex designs. It is made using a machine called jaquard loom.

  • Sophisticated and luxurious
  • Very resistant
  • Decorative

Suitable for clothing such as flannels, sweaters, scarves, carpets and for room decoration such as curtains and tablecloths.
Applicable for most fabrics but most commonly used on polyester, cotton, wool, linen and silk.

Laser Engraved

Engraving is a technique where the top of the product’s coating is removed with a laser, revealing the undercoat.

  • Creates a high-class impression
  • Can be applied to virtually any shape
  • Final colour depends on undercoat
  • Unlimited washability

Suitable for pens, keychains, USB’s, mugs, speakers, cufflinks, mirrors, card cases.
Applicable for metals, glass, ceramic, wood, paper, acrylic glass.

Layered PVC

2D or 3D moulded designs, on 1 level where design allows or multiple layers.

  • Spot colours only
  • Colours are pantone matched
  • No maximum number of colours
  • Can be printed screen print or full colour

Suitable for keyrings, badges, coasters, luggage tags.
Applicable for silicon plastic.

Litho Printed

Litho print uses wet inks and fast moving rollers in order to achieve a design on paper and cardboard.

  • Uses CMYK colours
  • Can use special spot colours and pantone references due to ink being applied to the rollers individually

Suitable for paper products such as bags and notepads.
Applicable for paper and card.

Pad Printed

Pad printing or tampon printing is an indirect offset printing process that can transfer a 2D logo onto a 3D object. The ink is transferred from the printing plate, via a silicon pad onto the product’s surface.

  • A great allround cost-effective solution
  • Can be applied onto virtually any shape
  • Small details are printable
  • Maximum of 4 colours or CMYK

Suitable for any surface texture including soft products like stress balls.
Applicable for plastic, glass, ceramics,wood, paper, artificial (PVS and PU) and natural leather, metal, aluminium, brass, stainless steel, nickel, chrome, soft touch, gloss surface.

Screen Printed

Screenprinting is a printing technique that uses a woven mesh and a squeegee to impress the ink through a mesh onto the product.

  • A quick, cost effective decoration technique for large or round imprint areas
  • Fast and economical
  • Can be printed upto 5/6 solid colours (no shades or tints)

Suitable for garments, textiles, bags, umbrellas, lip balms, flasks, pens, mugs.
Applicable for cotton, woven, non woven, polyester, nylon, paper, plastic and meta.

Soft Enamel

Soft enamel has raised metal lines and recessed enamel areas, which makes it feel 'bumpy' to the touch. Soft enamel sits below the level of the metal. Despite their name, soft enamel badges are still hard to the touch and lend a precise and polished look.

  • Spot colour (only) enamel infill, colours are pantone matched
  • No maximum number of colours
  • Solid, translucent, glitter, and glow-in-the-dark enamel available

Suitable for all metal items: keyrings, badges, medals etc.
Available for use on 2D and 3D designs.

Transfer Printed

Transfer print is a printing technique that uses a hot press to transfer an image from a special paper onto a product.

  • An economical solution for multi colour printing or smaller quantities
  • Maintains integrity of waterproof fabrics
  • Allows for extreme detail like small text

Suitable for flat surface textiles such as bags, totes, umbrellas, caps, safety vests, portfolios.
Applicable for cotton, polyester, nylon, non woven, ceramics.