{"id":382,"date":"2012-11-13T15:18:24","date_gmt":"2012-11-13T15:18:24","guid":{"rendered":"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/?p=382"},"modified":"2012-11-13T15:18:24","modified_gmt":"2012-11-13T15:18:24","slug":"how-effective-is-promotional-merchandise","status":"publish","type":"post","link":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/how-effective-is-promotional-merchandise\/","title":{"rendered":"How Effective is Promotional Merchandise?"},"content":{"rendered":"<p><strong>Compared with other forms of advertising and promotion a personalised gift represents excellent value for money!<\/strong><\/p>\n<ul>\n<li>Durable &#8211; Average promotional item lasts just less than 3 years!<\/li>\n<li>Relevant &#8211; Promotional items can be relevant to a specific campaign<\/li>\n<li>Tactile &#8211; Touchy feely items have a positive long lasting effect<\/li>\n<li>Large branding area &#8211; Many products have a great branding space<\/li>\n<li>Useful &#8211; Its&#8217; a known fact that the more useful the product the more likely it will be kept<\/li>\n<li>Targeted &#8211; Specific campaigns can be very closely targeted<\/li>\n<li>Aids Loyalty &#8211; Promotional products can drive customer and employee loyalty and aids that feel good factor<\/li>\n<li>High impacts &#8211; Daily impressions outweigh many other media<\/li>\n<\/ul>\n<p><strong>How can I use a personalised product within my business or organisation?<\/strong><\/p>\n<ul>\n<li>Member Merchandise for clubs and associations to create that feeling of belonging<\/li>\n<li>Thank you gift &#8211; Shows a customer\/employee you care<\/li>\n<li>Corporate Identity &#8211; Branded Clothing creates a professional look and a team identity<\/li>\n<li>Perfect for exhibitions stimulating visitor traffic to the stand and a memory hook<\/li>\n<li>Table gifts for award dinners<\/li>\n<li>Branded items provide a revenue stream as well as creating great branding &#8211; resale Fan base &#8211; fund raising, entertainment &#8211; merchandise aids the &#8220;fan Base&#8221;<\/li>\n<li>Seminar and conference events products for speakers and delegate packs<\/li>\n<li>Experiential marketing -eg Festivals, brand trial events<\/li>\n<li>Onpack promotions &#8211; product with purchase<\/li>\n<li>Product or new enterprise launches<\/li>\n<li>Welcome pack for new customers or new employee starter packs<\/li>\n<li>Presentations, Awards and Incentives<\/li>\n<li>Commemorative Gifts &amp; Souvenirs<\/li>\n<li>Assists with creating a brand identity for your company image<\/li>\n<\/ul>\n<p><strong>and FINALLY&#8230;&#8230;. Branded Merchandise is&#8230;&#8230;..<\/strong><\/p>\n<ul>\n<li><strong>Inexpensive<\/strong> &#8211; there is a massive range of items at a low cost!!!!!<\/li>\n<\/ul>\n<p><strong>\u00a0Branded Merchandise really DOES deliver results!!!<\/strong><\/p>\n<p>Remember when buying to buy from a member of the industry association below<\/p>\n<p><a href=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK.jpg\"><img loading=\"lazy\" class=\"alignright size-large wp-image-383\" title=\"bpma Accredited Member CYMK\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK-1024x253.jpg\" alt=\"\" width=\"640\" height=\"158\" srcset=\"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK-1024x253.jpg 1024w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK-150x37.jpg 150w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK-300x74.jpg 300w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/11\/bpma-Accredited-Member-CYMK.jpg 1867w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compared with other forms of advertising and promotion a personalised gift represents excellent value for money! Durable &#8211; Average promotional item lasts just less than 3 years! Relevant &#8211; Promotional items can be relevant to a specific campaign Tactile &#8211; Touchy feely items have a positive long lasting effect Large branding area &#8211; Many products [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[98,83,94,95,89,84,44,96,93,71,92,26,91,42,97,90],"_links":{"self":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/382"}],"collection":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":0,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}