{"id":293,"date":"2012-07-06T14:33:28","date_gmt":"2012-07-06T14:33:28","guid":{"rendered":"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/?p=293"},"modified":"2012-07-06T14:33:28","modified_gmt":"2012-07-06T14:33:28","slug":"senior-marketers-give-fascinating-insight-into-the-role-of-promotional-merchandise-in-the-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/senior-marketers-give-fascinating-insight-into-the-role-of-promotional-merchandise-in-the-marketing-mix\/","title":{"rendered":"Senior marketers give fascinating insight into the role of promotional merchandise in the marketing mix"},"content":{"rendered":"<p><a href=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/07\/PW-v2.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-294\" title=\"PW-v2\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/07\/PW-v2.jpg\" alt=\"\" width=\"624\" height=\"294\" srcset=\"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/07\/PW-v2.jpg 624w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/07\/PW-v2-150x70.jpg 150w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/07\/PW-v2-300x141.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a>83% of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next<\/p>\n<p>66% of senior marketers purchase promotional products at least every three months<\/p>\n<p>73% of buyers use merchandise at promotional events, over three-fifths (63%) of use it for brand awareness &amp; re-branding<\/p>\n<p>49% of senior marketers have increased spend on promotional merchandise since the last financial year<\/p>\n<p>33% will increase it from this year to the next<\/p>\n","protected":false},"excerpt":{"rendered":"<p>83% of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next 66% of senior marketers purchase promotional products at least every three months 73% of buyers use merchandise at promotional events, over three-fifths (63%) of use it for brand awareness &amp; re-branding 49% of senior marketers have increased [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/293"}],"collection":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":0,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}