{"id":2437,"date":"2025-05-28T09:46:50","date_gmt":"2025-05-28T09:46:50","guid":{"rendered":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/?p=2437"},"modified":"2025-05-28T09:47:57","modified_gmt":"2025-05-28T09:47:57","slug":"ian-richards-discusses-the-power-of-branded-mugs-on-bbc-essex-radio","status":"publish","type":"post","link":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/ian-richards-discusses-the-power-of-branded-mugs-on-bbc-essex-radio\/","title":{"rendered":"Ian Richards Discusses the Power of Branded Mugs on BBC Essex Radio"},"content":{"rendered":"<p><strong>23\/05\/2025<\/strong><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2438\" style=\"font-weight: bold; background-color: transparent; font-size: 1rem;\" src=\"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984.jpeg\" alt=\"Ian-Mugs\" width=\"336\" height=\"336\" srcset=\"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984.jpeg 1536w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984-300x300.jpeg 300w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984-1024x1024.jpeg 1024w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984-150x150.jpeg 150w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984-768x768.jpeg 768w, https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2025\/05\/1747990885984-624x624.jpeg 624w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/p>\n<p>Ian with his favourite mugsThis morning, Ian Richards made a guest appearance on BBC Essex Radio, where he joined the conversation to discuss an often-overlooked hero of brand identity \u2014 the humble mug.<\/p>\n<p>In the engaging segment, Ian explained how a well-designed branded mug can do more than just hold your morning coffee. <em>\u201cIt\u2019s not just about the logo,\u201d<\/em> Ian shared. <em>\u201cIt\u2019s about the feel, the design, and the emotional connection. A great branded mug can transform a simple moment into a lasting brand experience.\u201d<\/em><\/p>\n<p>From the texture and shape to the artwork and messaging, Ian highlighted how every detail contributes to making a brand more memorable. Listeners were treated to insights into how something as everyday as a mug can deliver meaningful engagement and elevate brand presence.<\/p>\n<p>For businesses looking to leave a lasting impression, Ian\u2019s advice was clear: don&#8217;t underestimate the power of a perfectly crafted branded mug.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>23\/05\/2025 Ian with his favourite mugsThis morning, Ian Richards made a guest appearance on BBC Essex Radio, where he joined the conversation to discuss an often-overlooked hero of brand identity \u2014 the humble mug. In the engaging segment, Ian explained how a well-designed branded mug can do more than just hold your morning coffee. \u201cIt\u2019s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2437"}],"collection":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":2,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"predecessor-version":[{"id":2440,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2437\/revisions\/2440"}],"wp:attachment":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}