{"id":17,"date":"2012-01-05T15:55:16","date_gmt":"2012-01-05T15:55:16","guid":{"rendered":"http:\/\/www.impamark.eu\/blog\/?page_id=17"},"modified":"2016-12-22T09:30:17","modified_gmt":"2016-12-22T09:30:17","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/branding\/","title":{"rendered":"Branding ?"},"content":{"rendered":"<table style=\"height: 1900px; width: 600px;\" cellspacing=\"1\" cellpadding=\"1\" border=\"0\" align=\"center\">\n<tbody>\n<tr valign=\"top\" align=\"center\">\n<td style=\"border: 0px; width: 600px; height: 20px;\" colspan=\"4\">\n<h1 style=\"text-align: center;\"><span style=\"font-size: 20pt;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; color: #005696;\">Branded Merchandise delivers results!<\/span><\/strong><\/span><\/h1>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 50px;\" colspan=\"4\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">We are accredited members of the British Promotional Merchandise Association, a long established accredited body of top professional companies. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">A recent survey from the bpma on perceptions of those receiving branded gifts showed some powerful results particularly against other advertising spend. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">Promotional merchandise can deliver a higher or equal ROI than most forms of advertising.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr valign=\"top\" align=\"left\">\n<td style=\"border: 0px; width: 600px; height: 100px;\" colspan=\"4\"><img loading=\"lazy\" title=\"BPMARESEARCH, How likely might you be to now do business with the company?\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/01\/BPMA_Research_Graph_1.jpg\" alt=\"BPMARESEARCH, How likely might you be to now do business with the company?\" width=\"388\" height=\"307\"><\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 100px;\" colspan=\"4\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">66% of respondents said they could remember the brand on the promotional product they received during the last year. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">79% said they were likely to do business with the company in the future. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">8 out of 10 (84%) respondents said that a branded promotional gift increases brand awareness.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"> 56% of respondents said their opinion of the brand\/company was more favourable after receiving the promotional product. <\/span><\/p>\n<p><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14pt; color: #005696;\">Promotional merchandise can deliver!<\/span><\/strong><\/td>\n<\/tr>\n<tr valign=\"top\" align=\"center\">\n<td style=\"border: 0px; width: 600px; height: 100px;\" colspan=\"4\"><img loading=\"lazy\" style=\"float: left;\" title=\"BPMARESEARCH, Which ONE of these promotional products do you find most useful?\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/01\/BPMA_Research_Graph_2.jpg\" alt=\"BPMARESEARCH, Which ONE of these promotional products do you find most useful?\" width=\"388\" height=\"309\" align=\"left\"><\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 30px; text-align: justify;\" colspan=\"4\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">The survey also found that the USB stick comes top of the list as most useful promotional item, followed by electrical items and writing instruments.<\/span><\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 100px;\" colspan=\"4\"><img loading=\"lazy\" style=\"float: left;\" title=\"BPMARESEARCH, ....and how long have you had this item?\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/01\/BPMA_Research_Graph_3.jpg\" alt=\"BPMARESEARCH, ....and how long have you had this item?\" width=\"388\" height=\"309\" align=\"left\"><\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 40px;\" colspan=\"4\">\n<p style=\"text-align: justify;\"><span style=\"color: #005696; font-family: arial,helvetica,sans-serif; font-size: 10pt;\">And most interesting of all, is how long recipients keep promotional items for particularly if they are useful. Consider how this compares with other advertising messages that are often short lived.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #005696; font-family: arial,helvetica,sans-serif; font-size: 10pt;\">So if you are planning campaigns or considering a gift for your clients, think about the value that promotional items can add to this.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #005696; font-family: arial,helvetica,sans-serif; font-size: 10pt;\">So when you speak to us, consider using promotional items for maximum effectiveness on&#8230;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr valign=\"top\" align=\"left\">\n<td style=\"border: 0px; width: 150px; height: 90px;\" colspan=\"2\" valign=\"top\" align=\"left\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span> Advertising<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Awards<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Rewards<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Brand Awareness<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Rebrand<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Cause Awareness<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Direct Mail<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Conferences<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Exhibitions<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><strong><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span><\/strong><\/span> Outside Events<\/span><\/td>\n<td style=\"width: 300px; height: 90px;\" colspan=\"2\" valign=\"top\" align=\"left\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Fundraising<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Health &amp; Safety recycle schemes<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Incentives<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Product launches<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> New branch openings<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Workwear and uniforms<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Retail<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Souvenirs<\/span><br \/>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\"><span style=\"color: #ffc423;\"><strong>&#8211;<\/strong><\/span><\/span> Club &amp; School Identification<\/span><\/td>\n<\/tr>\n<tr valign=\"top\">\n<td style=\"border: 0px; width: 600px; height: 20px;\" colspan=\"4\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt; color: #005696;\">Call us for a quote or guidance on how promotional merchandise can be effective in your campaign.<\/span><\/td>\n<\/tr>\n<tr valign=\"top\" align=\"left\">\n<td style=\"border: 0px; width: 600px; height: 10px;\" colspan=\"4\" rowspan=\"3\"><img loading=\"lazy\" title=\"British Promotional Merchandise Association\" src=\"http:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-content\/uploads\/2012\/01\/BPMA_Promotions_By_Professionals.jpg\" alt=\"British Promotional Merchandise Association\" width=\"187\" height=\"65\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Branded Merchandise delivers results! We are accredited members of the British Promotional Merchandise Association, a long established accredited body of top professional companies. A recent survey from the bpma on perceptions of those receiving branded gifts showed some powerful results particularly against other advertising spend. Promotional merchandise can deliver a higher or equal ROI than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"ngg_post_thumbnail":0},"_links":{"self":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/pages\/17"}],"collection":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.impamark-promotional-merchandise.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}