Tag Archives: BPMA

How Effective is Promotional Merchandise?

Compared with other forms of advertising and promotion a personalised gift represents excellent value for money!

  • Durable – Average promotional item lasts just less than 3 years!
  • Relevant – Promotional items can be relevant to a specific campaign
  • Tactile – Touchy feely items have a positive long lasting effect
  • Large branding area – Many products have a great branding space
  • Useful – Its’ a known fact that the more useful the product the more likely it will be kept
  • Targeted – Specific campaigns can be very closely targeted
  • Aids Loyalty – Promotional products can drive customer and employee loyalty and aids that feel good factor
  • High impacts – Daily impressions outweigh many other media

How can I use a personalised product within my business or organisation?

  • Member Merchandise for clubs and associations to create that feeling of belonging
  • Thank you gift – Shows a customer/employee you care
  • Corporate Identity – Branded Clothing creates a professional look and a team identity
  • Perfect for exhibitions stimulating visitor traffic to the stand and a memory hook
  • Table gifts for award dinners
  • Branded items provide a revenue stream as well as creating great branding – resale Fan base – fund raising, entertainment – merchandise aids the “fan Base”
  • Seminar and conference events products for speakers and delegate packs
  • Experiential marketing -eg Festivals, brand trial events
  • Onpack promotions – product with purchase
  • Product or new enterprise launches
  • Welcome pack for new customers or new employee starter packs
  • Presentations, Awards and Incentives
  • Commemorative Gifts & Souvenirs
  • Assists with creating a brand identity for your company image

and FINALLY……. Branded Merchandise is……..

  • Inexpensive – there is a massive range of items at a low cost!!!!!

 Branded Merchandise really DOES deliver results!!!

Remember when buying to buy from a member of the industry association below

IMPAMARK ENTERS CAMPAIGN OF THE YEAR AWARD

Burnham-on-Crouch Promotional Merchandise Company, Impamark,  has entered the British Promotional Merchandise Association’s  (BPMA) Campaign of the Year Award

The company had to create a one page brief to explain their award which was done in conjunction with local graphic designer Tracy Saunders

 

 

 

 

 

 

 

 

 

Impamark are very proud of their long standing relationship with Essex County Council and 2012 has seen the introduction of new ranges of products to reflect becoming a British Citizen in Essex. The extensive product range is available for the 2000 new citizens to buy from the souvenir stall as well as a small selection which are commemorative gifts and presented at the actual Citizenship ceremony itself.

The final live vote will take place at the BPMA’s Annual Awards Dinner in Coventry on January 23rd 2013, where entertainment will be award winning JLS and Alexandra Burke!